Split focus
Two or three ideas, each promising, none fully evaluated.
Audit each idea before you split focus across them.
Split attention between directions is the quietest way to lose a year.
Two or three ideas, each promising, none fully evaluated.
Choosing the one that feels exciting instead of the one that holds up.
Committing to the wrong direction, then pivoting late and tired.
Same framework applied to each, so strengths and risks land on equal footing.
Start comparingRun Lite on each shortlisted idea, then go deeper on the winner.
Before you commit the next twelve months to an untested direction.